Privacy Policy

 

Our Commitment to Your Privacy

Excel Eye Center operates exceleyecenter.com and provides eye care and cosmetic services at locations across Utah County and central Utah. This Privacy Policy explains what information we collect through this website, how we use and protect it, and the choices you have. It covers things like our appointment request forms, Patient Portal, cookies, and online advertising.

This policy is separate from our HIPAA Notice of Privacy Practices, which governs the protected health information (PHI) we collect about you as a patient in our offices. You can find that notice, along with a summary of your HIPAA rights, in the “Your Protected Health Information” section below.

 

Information We Collect

We collect information you choose to give us, such as your name, phone number, and email address, when you submit an appointment request or contact form, register for our Patient Portal, purchase a gift card, or make a payment online.

We also collect information automatically when you browse our site, including your IP address, device and browser type, pages visited, and how you arrived at our site.

 

Cookies and Online Advertising

Like most healthcare websites, we use cookies and similar tracking technologies to understand how our site is used and to measure the performance of our marketing. This includes analytics and advertising tools such as Google Analytics and Google, Meta, and Bing advertising pixels, as well as call-tracking technology that assigns a unique tracking number to certain visitors so we can tell which marketing efforts are driving appointment calls.

You can manage your cookie preferences at any time using the cookie banner on our site, or through your browser settings.

 

How We Use Your Information

We use the information we collect to respond to your inquiries, schedule and remind you of appointments, process payments and gift card purchases, maintain your Patient Portal account, and improve our website and marketing. We do not sell your personal information.

 

How We Share Information

We share information with trusted service providers who help us operate our website, Patient Portal, payment processing, and marketing campaigns, and only to the extent needed for them to perform those services. We may also disclose information when required by law, or to protect the rights, safety, or property of Excel Eye Center or others.

 

Your Choices

You can decline non-essential cookies through the consent banner on this site, opt out of marketing emails using the unsubscribe link in any email we send, and control cookies directly through your browser settings.

 

Children’s Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from children through this site. Information about our pediatric patients is collected in our offices as part of your child’s care and is governed by our Notice of Privacy Practices, not by this website policy.

 

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect the information we collect, and we retain it only as long as needed for the purposes described in this policy or as required by law.

 

Your Protected Health Information (HIPAA)

If you are a patient, the medical information we collect about you in the course of your care, your protected health information or PHI, is governed separately by federal law (HIPAA), not by this website Privacy Policy. Our Notice of Privacy Practices explains how we may use and disclose your PHI and describes your rights, including the right to request restrictions, to receive confidential communications, to inspect and copy your records, to request an accounting of certain disclosures, and to file a complaint if you believe your privacy rights have been violated.

Download our Notice of Privacy Practices (PDF)

You can also find this and our other patient forms, including our Privacy Practices Acknowledgement, on our Patient Forms page.

 

Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes here and update the “last updated” date at the top of this page.

 

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at (801) 374-1818 or excelinfo@exceleyecenter.com, or reach out to any of our Excel Eye Center locations.